January 25th, 2012
I’m reposting a great review from Troupe Racing; A mountain bike team based in Southern California. Not only is Troupe Racing winning races they are also tremendously cool people. Pretty much the main reason why we support the team. Our Own Personal Soignuer Despite popular belief, it can get pretty cold here in California in [...]
January 24th, 2012
Julie from Big Ring Flyers gives up a little demonstration and testimonial about our embrocation. They did this totally on their own and we appreciate them doing it.
January 8th, 2012
We are celebrating amazing riding weather in Michigan with a Hat/Embro combo offer. Ends January 31
July 28th, 2011
I starred in a nice promo (and Soigneur got a little air time) for the upcoming Grand Cycling Classic. Which is also this years host for the US Professional National Criterium Championships. GCC from Mike Schurr on Vimeo.
May 16th, 2011
First in a series about the teams Soigneur Sponsors. First up the UK based Biketreks Racing. A new cycling team, Biketreks Racing Team, was formally launched on Tuesday evening at the Salt Ayre racing circuit between Morecambe and Lancaster. This was an occasion for the riders to be photographed in the new cycling outfits composed white tops, and black shorts [...]
April 25th, 2011
Our list of team we support is growing. These are all great organizations and we are happy involved with all of them. kindhumansports.com/ (Midwest, East Coast) ciclirati.com/ (Midwest) gamjamsracing.com/ (East Coast) novemberbicycles.com/ (East Coast) bikeman.com/ (National) farmteamracing.com (Michigan) wolverinesportsclub.com/ (Michigan) BikeTreks Racing – Lancaster England elitedewaardrenner.nl/ – Netherlands Troupe Racing Co (Southern California) Leadout Racing [...]
March 27th, 2011
In 3 years Barry-Roubaix has grown from a small Michigan race with a few hundred riders to this years event which drew 1,00o riders. Amazing considering it’s March in Michigan. Saturday was 18 degrees at the start which makes for some cold riding. Days like that make it easy to sell the benefits of racing [...]
February 12th, 2011
I’m super excited to announce that Soigneur Embrocation is now available in Europe. I’ve partnered with Eric Splint who is an actual Soigneur in the Netherlands. He’s super excited to carry our embrocation and introduce our embrocation to European cyclist and we are thrilled to have him as a partner. So if you are in Europe and [...]
January 1st, 2011
2010 turned out to be a pretty great year. We launched our product in March and it’s now in stores in Michigan, Colorado, Illinois, New Hampshire and Maine. We’ve sold product to customer from California to Boston and everywhere in between. We sponsored a lot of races in 2010 as well. Barry-Roubaix, Yankee Springs time [...]
September 20th, 2010
I’m training for my 11th marathon and it’s been a while since my last one and I’ve forgotten how much work goes into training. Fortunately our friends at Gazelle Sports understand this too and they have organized a fully supported 20 mile group run on the Grand Rapids Marathon course. Everyone who is running the Grand Rapids Marathon [...]