Creating products that enhance your athletic experience.


Dan Socie : Founder

Soigneur was conceived out of my love of design, photography, cycling, and a desire to help others.

Short of alpine mountain climbing, I’ve tried it all in endurance sports. Bike racing (road, mountain, track, cyclocross), triathlon (5x Ironman finisher), marathons, and a 40-mile run to celebrate my 40th birthday. While it seems I spend all of my time on a bike, I’ve worked in marketing & communication design for the last 15 years. And no matter what I’m doing, I always carry a camera.


Michael Fee : SNG (Smart Numbers Guy)

Every good company needs a Smart Numbers Guy, and Mike is ours. Like a lot of us, Mike’s first job was wrenching at a bike shop, and his interests are still in the cycling world. But being the smart and motivated type, he went to the University of Michigan and now holds an MBA in Finance and Strategy. See why we like him? So, after years working at Plante & Moran, and as the CFO at Goodwill Industries of Grand Rapids, Mike is now a consultant to many start-ups, helping to get their financial business in order. Mike is a great addition to the Soigneur team, and we are grateful for his help. Now we just need to get him on his bike more often.